GlitterPaw Omnichannel Platform gold pawprint logo GlitterPaw
A Website Platform for Jewelers
to Make Your Mark.

Similar features to many other popular disconnected systems in
one easy to use, flexible software system.
About GlitterPaw Features, History & Future

GLITTERPAW'S MISSION: Provide a simple, unified CMS for any small business to use with a minimal learning curve. Continue to unify popular, and Google suggested features into the CMS so small business owners never have to pay a 3rd party extra monthly fees. Ensure that all unified features are correctly programmed for optimal SEO on all levels.
  • Built in SEO features - easy to manage on a per page and per product basis
  • Library of forms, content layouts, animation effects and other features built in.
  • GlitterPaw has it's own Shopping Cart and merchant system that connects with
  • GlitterPaw is PCI-DDS compliant, although you still need to get your own certification.
  • PayPal BuyNow button integration on a per item basis
  • Contest Module - allows for video, voting, photo or question/answer contests. If you think link building is a hard process then you seriously need to run contests on your website.
  • Unlimited Pages - Create as small or as large of a website as you'd like.
  • Flexible Content Management System (CMS)
  • Customer Accounts - they create an account to tie into purchases, the Bridal Registry or the Wish Lists.
  • Testimonials Module - Allow your customer to leave testimonials right on your site, and show the overall rating.
  • Blog Module - including typical features like keywords and comments
  • Newsletter Module - Build and archive your newsletters on your website then copy the code so you can send it via email.
  • Article Module - Create a library of educational articles that add incredible SEO value to your site.
  • Contest Module - allows for video, photo or question/answer contests. If you think link building is a hard process then you seriously need to run contests on your website.
  • Bridal Registry - you manage it, customers can look up details online.
  • Product Catalog - We've tested catalogs up to 60,000 products.
  • Multiple Product Photos - 7 photos per item, plus 2 more through the Content Swap
  • Unlimited product categories

GlitterPaw's History

GlitterPaw Software is a mature CMS that began back in 1997 as a simple ecomemrce platform.

Originally used to sell Acer Monitors and Cisco System Routers online, over time many features were added to keep up with internet trends.

In 2001 functionality for a membership system was added. This allows members to join a website and pay subscription services or membership dues.

In 2003 the membership systems was expanded to act as a customer relationship management platform.

2004 began the development of an ecommerce product module specific for the jewelry industry.

In 2005 GlitterPaw gained the ability to use themes.

In 2007 evolution for the system started moving in a modular direction that could be easily set up on almost any web server.

In 2008, during the transition from version 6 to 7, GlitterPaw was rebuilt from scratch in order to remove some of those internet trends that were not useful any more.

GlitterPaw Software 7 was released in 2008 with the mission to be more efficient and include only the features that most users would need.

Mobile functionality was added in June 2010 along with automatic QR code generation for pages and products.

The customer and ecommerce modules were rebuilt in September 2010.

Content Marketing modules for Blogging, Articles, Newsletters, Sponsored posts, and Press Releases were added between 2010 and 2017. These modules are continually updated with new tags and features are trends change.

In 2013 the Content Swap feature was added. This allows for instant swapping of content on any page of the site when needed. This is useful for holiday promotions or when you need to set up different language libraries.

In 2014 a contest module was added to the software to all for mobile contests of chance as well as voting for contest entries.

In mid 2014 a lot of functionality was added for online marketers, including the ability to shorten links, capture sales leads, A/B testing, email marketing to your customer or subscriber list, tracking of social media referrals.

In September 2014 functionality was added to share user tracking data with Google Analytics to track User IDs. This feature allows GlitterPaw to track web users from their first touch point all the way into a brick and mortar store.

2015 Easy internal linking was added to help marketers cross reference pages while writing content.

2017 Saw the development of a newer email marketing system.

2018 GlitterPaw gained the ability to detect the difference between a desktop, tablet, or smartphone and deliver the right content to the devices that is properly formatted for that device.

2019 Additional marketing features added.

2020 Revived ecommerce features from the 2005 archive of code to quickly reinstall BOPIS and Curbsite Pickup features. Expanded shipping options, tax options, rebuilt parts of the product database for the needs of people buying from home during the pandemic. Added more marketing features to connect to Google Merchant Center and Facebook Merchant Catalog.

2021 Launched the bi-directional integration with the EDGE jewelry POS.

GlitterPaw Software is backed by an insurance policy!

Many website agencies will recommend using open source technology to build websites, which is not a bad idea if you have the deep pockets to pay for continual security patches updates to your site when your CMS is upgraded.

Some agencies will even use fear tactics that you should never use proprietary technology online, because, what would happen if your website company went out of business? Therefore, they say, it's better to use open source software so you can hire any Tom, Dick, or Harry to take over your site if your web firm goes under.

Jewelry stores and jewelry designers looking for jewelry website design should contact Jeweler Websites, Inc., for their SaaS solution.

The GlitterPaw has been in development since 1997, in fact the term "content management system" wasn't even coined back when we started programming it. As of 2021, GlitterPaw is already in it's 16th version. It's older than WordPress, Shopify, Joomla, Drupal, and many others.

For us, there's no worry about the longevity of the software or what would happen if one or both of the owners were to suddenly die. Stellium Networks is on track to become a public company, and our company maintains Key Man Life Insurance for the owners as a way to guarantee continuity of the business for the sake of our clients.

What other small business takes such steps to protect their customers like that? We're betting all the naysayers using fear tactics are not.